Given the large volume of internet traffic that mobile devices use for ecommerce purchases, high-performing mobile websites are an obvious priority for ecommerce organizations. A recent study shows that ecommerce businesses could lose millions of mobile shoppers with potential total revenue per conversion from mobile shoppers that averages about 80 percent of them among desktop users shopping online. User experience in terms of website performance and responsiveness therefore becomes the ultimate factor affecting conversion rates on online marketplaces. E-commerce is all about customer convenience and efficiently reaching potential customers with the right information, products and services at the right time.
According to Google’s research on average mobile speed across all industries, only a fraction of websites are close to their recommended speed. You can reduce bounce rates, increase engagement, and improve conversions with faster websites by providing a better user experience. The content the user receives is identical, but can load much faster than if your browser were to make requests to a server that was geographically far away. This eliminates the loading delays and latency issues that are sometimes experienced by users who are far from hosting servers.
The competition to attract the attention of mobile users is even more intense due to the slow loading of mobile websites and the lower patience of visitors.60 percent of mobile users expect mobile websites to load within 3 seconds. And on average, 3 out of 4 people leave a mobile website if it takes more than 5 seconds to load, while an average mobile takes even longer periods of 6-10 seconds to load. Website speed optimization is an ongoing and evolving process and goes far beyond subscribing to the best web hosting services in the world. Some business decisions aimed at maximizing revenue by changing the design and features of the website negatively impact the website’s performance by stealing chunks of bandwidth allocated to each individual visitor.
However, the latest tweaks and speed optimization plugins implemented after developing websites improve page speed, reducing loading time to at least reach the death gap. But even within this performance zone, conversion rates drop by 7 percent for every second of delay after the expected page load time of 2 seconds. The goal of digital marketing is to entice people to try your products or services. A blogger wants readers; an online bookstore wants book buyers; an online electronics store wants to sell TVs. If you want to sell TVs, make sure you have all the brands of high quality and good prices. If you want to increase your readership, make sure you give them good content.
This includes overall performance, mobile friendliness, and page loading speed. The faster your website loads, displays content, and responds to user input, the lower your bounce rates and the higher your conversions. This is where incremental improvement is critical: While going from slow to supercharged doesn’t happen overnight, each of our 19 website optimization strategies can help increase your need for speed. In general, downloading larger files takes longer than smaller files. The download time of the web page, also known as page load time, depends on the total size of the content elements downloaded from the hosting servers to the requesting browser. Large, high-quality images make the biggest contribution to the size of the web page, reducing the speed of the page and agitating visitors eagerly waiting for the web page to load.
However, testing multiple tools, analyzing different elements of website design, and comparing multiple test results provides reasonable information for online business owners to design speed optimization strategies for their websites. E-commerce giant Shopzilla saw its operating budget cut by 50 percent by reducing page load times from 7 seconds to 2 seconds. Performance improvements with a website design review allowed the company to use the same hardware resources to efficiently handle the same number of requests from website users. The website’s improved responsiveness also increased sales by 12 percent, as the store absorbed the expansion of web traffic without causing additional investments in the expansion of hardware resources. In the same study, 73% of users reported visiting a website with a slow loading speed. For example, Walmart.com noted that with every second increase in page speed, they saw a two percent increase in conversion.
The average peak load time for conversions is only 2 seconds, faster than millions of websites. Page speed is probably the purest SEO factor, as addressing load times improves your ranking, your user experience, and your conversion rate. Page speed is one of the most important user-oriented performance metrics and also a very important metric for search engines. In the real world, a user’s first experience with your website is loading speed. If your landing page takes a long time to load, all your work won’t yield the desired results and results in a serious drop and fewer visitors.
These protocols offer many benefits, including faster page load times, increased security, and better performance. To speed up loading times for returning visitors, you can add expired headers to your site’s .htaccess file. This type of HTTP header specifies how long it takes for cached sites to expire so that the browser knows whether to view site resources from the cache or to request them from the server.
I used to make changes to HTML and keep an eye on the loading of the site. Enticing website design themes and multimedia content improve pagespeed are determinants of online traffic. That is, if the content reaches the eyes of impatient visitors even quickly enough.